New Image, Same Professional Brand

Improving your professional life may not require a drastic career change. Sometimes a new image is the ticket to advancing your existing professional brand. It's also a great way to start the new year!

For example, I've just launched a new design for my website: Susan Ireland's Resume Site. Not only does my site have a fresh look and feel, it's been updated technically, using a few bells and whistles in WordPress.

In a nutshell, here are the highlights of my site:


What have you done recently to update your professional image? If you're wondering where to start, consider these ideas:

• Tweak your resume.
• Update your online profiles.
• Take a refresher course in your field.
• Launch a new networking campaign.
• Improve your personal presentation (wardrobe, hairstyle, or exercise program).
• Work with a coach.