Dropping Names in Your Cover Letter

Dropping the name of an employer's friend or colleague in your cover letter is a great way to grab the employer's attention. However, never reference someone without their permission.

It's a matter of courtesy and respect. In most cases the person will say "yes," and perhaps even offer to introduce you to the employer. That would be ideal. But, you may run into a situation where the friend or colleague has a personal or professional reason not to be mentioned in your cover letter. In such a case, respect their preference and don't mention their name in the letter.