LinkedIn Success Story:
Bryan Webb joined LinkedIn to connect with various people. While job searching, he performed an “Advanced Search” of LinkedIn members to see who was employed at a particular company he wanted to work for. He hoped to make contact with someone who could assist him in getting a job interview.
During his LinkedIn People Search (in which he used the company name as a keyword), Bryan discovered that the COO of the company was on LinkedIn. When he looked at the COO's profile, he noticed that he and the COO were indirectly connected – just two degrees away from each other through LinkedIn contacts. Bryan emailed his contact (whom we'll call "B") to ask if "B" could facilitate an Introduction to the COO. “B” passed the request for Introduction (along with some praise about Bryan) to one of his LinkedIn contacts (whom we'll call "C"). Through LinkedIn, “C” forwarded to the COO the Introduction request with a note that Bryan be given a chance, based on "C's" knowledge of "B" being trustworthy.
Through this lengthy network of connections, Bryan got the interview and the job. Bryan later found out the COO had known “C” for 25 years and always valued his recommendations. But who knows if Bryan and the COO would ever have met if not for LinkedIn.